This job was part of the pitching project presented by The SAZZY, which I joined in designing the key visual, which I offered 5-6 options, they finally chose the last one, which is the graphic that looks like conceptually small island on the lake.

That key visual would be adapted to many medias to support in event. For the first theme, I came up with the idea of using butterfly figure, then put the related images inside each areas of butterfly pattern. The reason to use butterfly as it's part of the BEDO's logo.
The second one, I came up with the various images of animal to be retouched to make it looks interesting, but keep the butterfly to be the most outstanding.



Also showed them in full colors.



Client commented to concern to show more about the variety in biology that relate to my country, so I drew the farmer hat that placed on grasses, and shown the biological images in bubbles that flowing out from the hat.


Last theme was what they chose, as I scoped more the images that most relate to our biology, which rather concern to local living.


From the key visual, it would then adapted into brochure design.





This below is the stage design I made in Photoshop. 


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