Graphic Design Pack : Rai Saladaeng

Graphic Design Pack : Rai Saladaeng

Rai Saladaeng (Red shelter in a farm) is one of  popularly coffee shop in Pattaya, which Pattaya is the most famous beach city for forigner tourism in my country. The owner had signed contract for concession with government to farm his own coffee beans on Doi Angkhang at 6000 feets from high sea level. His business allow native people that living in the village up there to have incomes. He claimed his products is very unique in tasting.

I have been assigned from my ex-boss ; that he contact directly with the owner, to design graphic pack for Rai Saladaeng. I offered hime the idea that using prominent point of his farm that might covered with sea of fog every morning, which is very very beautiful. I needed to make people remembered his coffee in the way that the coffee steam is coming out from sea of fog or conversely the fog caused by the coffee steam, or could be shortly said "Coffee Sea of Fog".

I retouched to connect smoothly steam coming up from the coffee cup with the sea of fog from the image of his farm on Doi Angkhang.

After I made the first one, which I thought the coffee package may obstruct to make the visual of steam and fog looks not so smooth in connecting, so I tried this below.

From the theme, it came down to be the package design.

I also suggested coffee cup design for both using for take away and inside the shop.

This was the brochure design.

Polo shirt for staff.

Finally I sketched perspective to explain about how the photo scene be set up in shop wall, and try to make it looks like customer sitting among real atmosphere on Doi Angkhang, which it would create some interesting activity like taking a photo.