Once when I was part in MICE team, I have designed the key visual for HP PSG, which has its keys message to explain now HP has been developing in computer technologies for long time and now they became professional in the business. So I came up the idea like smooth time diagram to explain humankind started evolve from monkey while In the same time HP also evolved too, but in about computer technologies until at present time.
This key visual had been perfectly satisfied from HP team, before it changed to theme that must followed to the main guideline that originally created from Singapore headquarter.
I also gave the idea for some gimmick, which was the cubic on the stage. The cubic could be turned around to show each side that showing continuously the key message "Now we Turn to PRO". They liked this idea, but it must be followed to the main guideline.
These below were the stage design. You can see the key message as the graphic at the center of the stage backdrop ; the key message is surrounded by the stars that forming like a light bulb.
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