CAT Telecom Public Company Limited wanted to promote that they has firm system in data security, by setting up the competition that invited potential hackers from all over Thailand country, try to hack into CAT's data security. This event names "CAT Cyfence Cybercop Contest 2014".
I joined with MICE in designing key visual, which offered the idea that present like the CAT's data center, which represented by hugh event's name located at the end of the large maze, and the hackers , which are the digital lines at the bottom part that climbing up the maze wall to get through the maze to the data center.
They thought this looks old (I intended to make it looks ancient way to present like hackers adventuring in the mystery forest to find out this civilized ancient technology), but they needed to make it looks hi-tech. So they decided to make it looks similar to Tron, which there is the CAT's building at the end at the center.
I joined with MICE in designing key visual, which offered the idea that present like the CAT's data center, which represented by hugh event's name located at the end of the large maze, and the hackers , which are the digital lines at the bottom part that climbing up the maze wall to get through the maze to the data center.
They thought this looks old (I intended to make it looks ancient way to present like hackers adventuring in the mystery forest to find out this civilized ancient technology), but they needed to make it looks hi-tech. So they decided to make it looks similar to Tron, which there is the CAT's building at the end at the center.
USAID, is the US government agency that purpose in improving lives in the developing world, which they carries out U.S. foreign policy by promoting broad-scale human progress at the same time it expands stable, free societies, creates markets and trade partners for the United States, and fosters good will abroad.
USAID would like to establish the seminar in the Northeastern province in Thailand, which now was in Khonkhaen, under the title "Professionalism in Civil Society Organizations in the Lower Mekong Sub-region". This seminar was set up for the meeting among professional people who works for civil society around Southeast Asian's country. I joined with MICE team in designing key visual, which came up with 3-4 alternatives. I tried to present it in different styles like ; symbolical graphic, sepia/color galleries and art. They finally chose the one that is gallery in color, the last one.
USAID would like to establish the seminar in the Northeastern province in Thailand, which now was in Khonkhaen, under the title "Professionalism in Civil Society Organizations in the Lower Mekong Sub-region". This seminar was set up for the meeting among professional people who works for civil society around Southeast Asian's country. I joined with MICE team in designing key visual, which came up with 3-4 alternatives. I tried to present it in different styles like ; symbolical graphic, sepia/color galleries and art. They finally chose the one that is gallery in color, the last one.
LOGO DESIGN : PRADUB.COM
First, This job wasn't pass, as they criticized that the logo didn't meet on what they required it to be, and their website even wasn't made too.
Pradub is a big garage, which they sell products in car care and car washing services. They would like to rebrand the logo, and the website for selling the products online. The old logo they had was just the text "Pradub.com" with a sport classic car. So I suggested the new one shouldn't put a car in the logo as it shouldn't be looked outdated anytime. So I came up with the idea of using something blink! glistening metallic! maybe like diamond, which it can make people feel valuable, their product can turn your car looks magnificent!
Finally, they didn't like them all, and decided to use the design that came out from another designer that he put a sport car into the logo.
BOOTH DESIGN : ALLOWRIE ROADSHOW
Allowrie is a premium brand in butter and cheese market. They would like to conduct the roadshow to promote their products and plan to invite people come to join activities inside the booth area like cooking class or playing games. For the cooking class, which the menus they chose must contains butter or cheese as important ingredients. I joined with agency's team in designing booth, J-flag banner, pull-frame backdrop, TV standee, which must follow some part of the main guideline that designed by the previous designer, before I revised to make overall looks more interesting.
I designed booth in Photoshop, which the program is very limited in designing 3D. The program itself can't rotate object, so if client need to see another view more than I showed them, I must draw it all over again.
KEY VISUAL DESIGN : SAS FSI FORUM 2014
From what I understood from the agency's team, they briefed that, SAS was established in helping to gather or transform greatly amount of data in organization into easy data that they can evaluate themselves to find out which way can drive best to their business.
This job was part of the pitching project for launching services names "SAS FSI FORUM 2014", which would invite potential IT managers to know better of what SAS can help in evaluating and improving in organization with the data. From the concept that MICE's team had brainstormed to come up with the idea of represent the SAS services similar to an orchestra instrument that it is a part of performing and come up with successfully beautiful song, they used violin, but SAS didn't agree to use only one specifically musical instrument like violin. So I suggested the team to use the orchestra conductor instead, which the conductor is the person who is the main key to make all musicians perform their show to be the best.
First I designed just like the conductor is waving baton in his hand in the air to draw the light lines that coming out from the baton. I put some music keys along the lines to make it looks not confuse like a wizard.
Then client needed to make curving of the lines looks similar to "S" as it could be represented the "S" in SAS logo, and put their key messages along the curving line too.
This job was part of the pitching project for launching services names "SAS FSI FORUM 2014", which would invite potential IT managers to know better of what SAS can help in evaluating and improving in organization with the data. From the concept that MICE's team had brainstormed to come up with the idea of represent the SAS services similar to an orchestra instrument that it is a part of performing and come up with successfully beautiful song, they used violin, but SAS didn't agree to use only one specifically musical instrument like violin. So I suggested the team to use the orchestra conductor instead, which the conductor is the person who is the main key to make all musicians perform their show to be the best.
First I designed just like the conductor is waving baton in his hand in the air to draw the light lines that coming out from the baton. I put some music keys along the lines to make it looks not confuse like a wizard.
Then client needed to make curving of the lines looks similar to "S" as it could be represented the "S" in SAS logo, and put their key messages along the curving line too.
Client commented that the "S" curve still was not looked like "S", so I revised it again to be like below.
TYPOGRAPHY : PHOTO FAIR THAILAND 2014
This was part of the job that I designed for PHOTO FAIR THAILAND 2014, which is the typography that would be shown on the backdrop in activity zone. Guests, which mostly are the photographer in the event would come to take a photograph with my typo or with decorating objects around in this area. First, the team would like to have simple style typo, but I experimented something looks different, but they didn't like it, however I would like to show it here.
I drafted this figure to be my own vector art in Illustrator from the image that is a man is taking a photo, then I used their key messages to be randomly composed around the figure.
KEY VISUAL DESIGN : SAS CIO ROUNDTABLE 2014
From what I understood from the agency's team, they briefed that, SAS was established in helping to gather or transform greatly amount of data in organization into easy data that they can evaluate themselves to find out which way can drive best to their business.
MICE joined the pitching for the SAS's event, it was the event to invite potential CIOs come to join the dinner at luxurious hotel's restaurant, and get to know what SAS can help their organization, under the event names "SAS CIO ROUNDTABLE 2014".
I suggested the team that it would be great if we could make the overall gimmicks in the event looks gold, I personally think that gold tone can make everything looks premium, most value. So the colors I used are gold contrast with black. I also suggested that if this event would held intentionally to make the CIOs understand and know more SAS, then just designed the backdrop in black with dicut SAS logo in gold color, which may shown effect of lighting behind the logo. For the logo's material, it would be nice if use some gold material that has interesting texture covered on top like formica, shouldn't be entirely smooth. Therefore, from the whole concept, I then came up with the key visual that presented well the idea.
This was the first version before they commented back to make it looks more gold, because too yellow may looks similar to their competitor's logo. This is not the accurate font as they haven't give it to me yet, so I used Arial (Black).
Then, this is what after I changed it to looks more gold.
I suggested the team that it would be great if we could make the overall gimmicks in the event looks gold, I personally think that gold tone can make everything looks premium, most value. So the colors I used are gold contrast with black. I also suggested that if this event would held intentionally to make the CIOs understand and know more SAS, then just designed the backdrop in black with dicut SAS logo in gold color, which may shown effect of lighting behind the logo. For the logo's material, it would be nice if use some gold material that has interesting texture covered on top like formica, shouldn't be entirely smooth. Therefore, from the whole concept, I then came up with the key visual that presented well the idea.
This was the first version before they commented back to make it looks more gold, because too yellow may looks similar to their competitor's logo. This is not the accurate font as they haven't give it to me yet, so I used Arial (Black).
Then, this is what after I changed it to looks more gold.
STAGE BACKDROP DESIGN : TOURISM AUTHORITY OF THAILAND
TAT (Tourism Authority of Thailand) would like to drive tourism for Mae Hong Son, which the event would be held in Thailand Tourism Fair. Mae Hong Son or known as "Mueang Sarm Mork" (3 fogs city), which the city itself has a lot of hills, covered with fogs all over the year. There are various tribes in different religious live peacefully together in the province.
I helped TAT to design the stage backdrop, which I showed the images of well-known tribe, vegetables, food, fruit and background that showing the beautiful scenery in Mae Hong Son.
I helped TAT to design the stage backdrop, which I showed the images of well-known tribe, vegetables, food, fruit and background that showing the beautiful scenery in Mae Hong Son.